As reported in THE SATURDAY PAPER “The most expensive advertising on earth appears during the United States’ Super Bowl. In the 2022 contest between the Cincinnati Bengals and Los Angeles Rams football teams, a 30-second spot cost as much as $US7 million, a price point traditionally the preserve of major banks, insurers and multinationals. This year there was a new heavyweight alongside them. Cryptocurrency exchanges bought so many ads that the game was nicknamed “the Crypto Bowl”.
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